Updated: 2017-04-13 17:33:15 CST +08

Google Analytics

Layout

Date

  • Range
  • Compare

Main Chart

  • Line Chart
  • Motion Chart

Data Table

  • Dimension
  • Metrics

Category

  • data table
    • Plot Rows (Choosen to Main Chart)
  • percentage view
  • performance view
  • comparison view
  • Pivot table

Segmentation

going deeper

Audience

Overview

Term

  • Sessions

How a session is defined in Analytics * Time-based expiry (including end of day): * After 30 minutes of inactivity * At midnight * Campaign change: * If a user arrives via one campaign, leaves, and then comes back via a different campaign.

  • Users
  • Pageviews
  • Bounce Rate (single page visits)

Source

Location

Geo

  • Language
  • Location

Behavior

  • New vs Returning
  • Frequency & Recency
  • Engagement

Technology

  • Browser & OS
  • Network

Mobile

  • Overview
  • Devices

Benchmarking

  • Channels
  • Location
  • Devices

Users Flow

Example

  • Operating System

Acquisition

Overview

  • Table
    • Bounce Rate
  • Channel
  • Sources/Mediums
    • Landing Page

All Traffic

Source/Medium

  • 尖峰值
  • 看特定歲數從哪邊來

Referrals

  • 看 yahoo 搜尋與 facebook 粉絲團比較
  • add landing page dimension

Social

Overview

  • Social Network
  • Shared URL

Compaigns

UTM Tracking

  • utm_source
  • utm_medium
  • utm_campaign
  • mysite.com?utm_source=twitter&utm_medium=social&utm_campaign=offer

Search Engine Optimization

  • Webmaster Tools site

Queries

  • Average Position (搜尋後在排名的第幾位)

Landing Pages

  • Google property (透過什麼搜尋出來 ex: google image)

Behavior

Overview

  • Page
  • Page Title

Behavior Flow

Site Content

  • All Pages
  • Content DrillDown
  • Landing Pages
  • Exit Pages

Site Speed

Page Timing
  • map overlay

Events

Overview

  • Pages

Goal

SetUp

  1. Admin
  2. View
    • Goals

RealTime

Overview

Locations

Traffic Sources

Content

Event

DashBoard

Reference