Google Analytics
Layout
Date
- Range
- Compare
Main Chart
- Line Chart
- Motion Chart
Data Table
- Dimension
- Metrics
Category
- data table
- Plot Rows (Choosen to Main Chart)
- percentage view
- performance view
- comparison view
- Pivot table
Segmentation
going deeper
Audience
Overview
Term
- Sessions
How a session is defined in Analytics * Time-based expiry (including end of day): * After 30 minutes of inactivity * At midnight * Campaign change: * If a user arrives via one campaign, leaves, and then comes back via a different campaign.
- Users
- Pageviews
- Bounce Rate (single page visits)
Source
Location
Geo
- Language
- Location
Behavior
- New vs Returning
- Frequency & Recency
- Engagement
Technology
- Browser & OS
- Network
Mobile
- Overview
- Devices
Benchmarking
- Channels
- Location
- Devices
Users Flow
Example
- Operating System
Acquisition
Overview
- Table
- Bounce Rate
- Channel
- Sources/Mediums
- Landing Page
All Traffic
Source/Medium
- 尖峰值
- 看特定歲數從哪邊來
Referrals
- 看 yahoo 搜尋與 facebook 粉絲團比較
- add landing page dimension
Social
Overview
- Social Network
- Shared URL
Compaigns
UTM Tracking
- utm_source
- utm_medium
- utm_campaign
- mysite.com?utm_source=twitter&utm_medium=social&utm_campaign=offer
Search Engine Optimization
- Webmaster Tools site
Queries
- Average Position (搜尋後在排名的第幾位)
Landing Pages
- Google property (透過什麼搜尋出來 ex: google image)
Behavior
Overview
- Page
- Page Title
Behavior Flow
Site Content
- All Pages
- Content DrillDown
- Landing Pages
- Exit Pages
Site Speed
Page Timing
- map overlay
Events
Overview
- Pages
Goal
SetUp
- Admin
- View
- Goals
RealTime
Overview
Locations
Traffic Sources
Content
Event
DashBoard
Reference
- Google Analytics 2015 - Tutorial for Beginners (1)
- Google Analytics 2015 - Tutorial for Beginners (2)